The Players Theatre, Sarasota’s first and oldest performing arts organization, sought to undergo a complete brand makeover. Given the theatre’s long, storied history in the heart of our community, all relocation and rebranding plans were to remain confidential until a special unveiling celebration at an exclusive announcement event.
The Players Theatre turned to Grapevine for a comprehensive public relations and marketing campaign to garner the most attention and exposure for their announcement. The event was a smashing success, raising the curtain for the organization’s new identity: The Players Centre For Performing Arts, which included an accompanying logo, positioning statement, marketing materials and a four-page capital campaign booklet to solicit donors.
We set the stage for the dramatic new brand and raised the curtain to an event that earned a standing ovation.