Use YouTube to Capture an Audience That’s Reluctant to Read.
Imagine Having Your Own TV Channel… Starring Your Business.
By Angela Massaro-Fain
Grapevine Communications Advertising Agency
By now you probably have an informative website with a lot of information about the services your business offers, a history of your company and what separates you from the competition. Problem is, today’s consumers don’t have the time or desire to read all that information. What they want is video… short, interesting clips that show rather than tell what your company is all about.
The good news is, you can implement an effective video marketing campaign by creating a YouTube Channel. Even better, because Google owns YouTube and “crawls” every line of every YouTube page, your channel also will boost your search engine results. According to YouTube, more than 4 billion videos are viewed every day, with one hour of video uploaded every second. These staggering numbers highlight what we’ve known for a long time: People like to watch TV!
If your website is static text and photos, you can easily create videos using a small, inexpensive video camera. If you already have a handful of videos to work with, it’s easy to create a YouTube Channel. Here’s how:
While your videos may not “go viral” like snoring kittens or this week’s political blunder on the campaign trail, you can effectively use video marketing to position yourself as an industry leader, establish credibility among an Internet-savvy audience and boost your search results on Google.
1. Go to YouTube.com and click Create Account. Choose a username that’s the same as your website address and Facebook page, if it’s available. (Your channel will be called YouTube.com/JohnSmithConstruction, for example.)
2. Go to your email and verify your new account by clicking the confirmation link, then sign in to YouTube with the username and password you created.
3. Click the Upload button and choose a video from your desktop.
4. Give each video a title and short description, then add tags. Some tips: Be sure to use keywords in your title, along with the word “video.” In the description, include your website and Facebook addresses. For tags, do not use commas, and put two-word phrases, such as “landscape design,” in quotes.
5. Select a video category and make sure your video is public rather than private.
6. Embed your video into your website and Facebook pages by copying the URL code from the embed box and pasting it wherever you want it to appear.
7. Customize your channel’s layout to match your brand by choosing themes, colors and fonts, or download a preexisting layout.
8. Continue to add videos often. They don’t all need to look professional. Have some fun by posting candid testimonials from satisfied buyers, profiles of your employees or even video from company events.